SEO vs Paid Search



Will you click on ads or the actual search results when you look for something?
Website shown on Google 1st Page are usually leader in the industry, it helps build up the authority.

Hard Fact:
i) Paid search accounts for 6% of total clicks from search engines to organic results at 94% of clicks.
(research conducted by GroupM and Nielsen)

ii) 87% of search engine dollars are spent on PPC vs. 11% spent on SEO efforts. That’s more than $10 billion spent on PPC vs. just $1 billion spent on SEO.
=> The strategy that’s over 5x more effective, SEO, is only receiving 1/8 the media spend in the market!
(research conducted by Search Engine Marketing Professionals Organization)