SEO VS PAID SEARCH
Website shown on Google 1st Page are usually leader in the industry, it helps build up the authority.
i) Paid search accounts for 6% of total clicks from search engines to organic results at 94% of clicks.
(research conducted by GroupM and Nielsen)
ii) 87% of search engine dollars are spent on PPC vs. 11% spent on SEO efforts. That’s more than $10 billion spent on PPC vs. just $1 billion spent on SEO.
=> The strategy that’s over 5x more effective, SEO, is only receiving 1/8 the media spend in the market!
(research conducted by Search Engine Marketing Professionals Organization)